FASHION AND SKINCARE: THE COMBINATION THAT ENHANCES NATURAL BEAUTY

In this edition of Talking with... , we invite you to discover the universe of Gustavo Ardón, an emerging fashion talent whose focus on authenticity and sustainability is revolutionizing the landscape. Ardón shares with us how each of his designs reflects personal and cultural stories, while aligning with his commitment to conscious fashion.

From skincare in preparation for a collection to the power of empowering the wearer, this interview is an inspiring journey that combines fashion, skincare and values ​​that align with our vision at OhMyKoko. Discover how this emerging designer connects with our philosophy and the values ​​of beauty and responsibility that we share.

GUSTAVO, IT IS AN HONOR TO HAVE YOU IN OUR "WE TALK WITH..." SECTION. TO START, TELL US A LITTLE ABOUT YOUR FIRST STEPS IN THE WORLD OF FASHION, HOW DID YOU DISCOVER YOUR PASSION FOR DESIGN?

Hello! Is a pleasure be here. My first steps in he world of fashion were a journey exciting. From little, always me I was fascinated by the way clothes can express personality and tell stories. I remember spending hours drawing designs, exploring different styles and playing with my cousins, dressing them up and I started modeling.

The passion for design really blossomed when I started studying fashion. I learned about the history of fashion, tailoring techniques. It was at that moment that I realized I wanted to create something unique that was not only aesthetically pleasing but also had a positive impact .

The impetus to launch my first collection came from a desire to share my vision with the world. I wanted people to feel empowered and authentic when wearing my designs. So, with a lot of effort and dedication, finally say he leap and throw my first collection in October 2023, which was a dream come true.

BEING A YOUNG AND EMERGING DESIGNER MUST HAVE ITS CHALLENGES. WHAT WOULD YOU SAY HAS BEEN THE BIGGEST CHALLENGE SO FAR IN YOUR CAREER AND HOW HAVE YOU OVERCOME IT?

Definitely! Being a young, emerging designer comes with its own challenges. challenges. One of the older challenges that he faced ha been visibility in such a saturated market. There is so much talent out there and sometimes it can be difficult to stand out and get people to notice your work.

To overcome this challenge, I have learned to be proactive in building of my brand staff. He used the networks social to showcase my designs and connect with other creatives and potential clients. Also I have participated in fashion shows, local and international events and recently my private show , which has allowed me to establish valuable relationships in the industry.

FASHION CAN BE A VERY POWERFUL MEANS OF EXPRESSION. HOW WOULD YOU LIKE PEOPLE TO FEEL WHEN WEARING YOUR DESIGNS?

Me I would like that the people HE felt empowered and authentic to the wear my designs. Fashion should be an extension of each individual's personality, allowing them to express their identity and emotions.

I want my creations to inspire confidence and joy , and for each piece of clothing to make the wearer feel like they can take on the world. I also hope that my designs foster creativity and individuality, encouraging people to experiment and have fun with their personal style.

I seek to celebrate the beauty of diversity and foster dialogue about identity.

IN YOUR COLLECTION, WE SAW A STRONG INSPIRATION FROM YOUR ROOTS. WHAT ELEMENTS OR THEMES USUALLY INSPIRE YOUR DESIGNS AND WHAT DO YOU TRY TO CONVEY THROUGH THEM?

My designs are often inspired by a mix of cultural elements, traditions and personal experiences. I seek to incorporate patterns, colours and textures that reflect my roots, as well as the history and diversity of my surroundings. Topics as the nature, the community and the resilience are recurring in my collections .

Through my designs, I want to convey a sense of belonging and connection with the culture. Also look for celebrate the beauty of the diversity and promote a dialogue about identity . Each garment tells a story, and I hope that those who wear them feel part of that narrative, connecting not only with their own story, but also with the stories of others. Ultimately, I wish that my designs inspire to the people to embrace their roots while they feel free to express themselves.

TODAY, EMERGING DESIGNERS LIKE YOU BRING FRESH IDEAS THAT HELP THE INDUSTRY TO EVOLVE. DO YOU FEEL THAT YOU HAVE A RESPONSIBILITY AS A NEW FASHION DESIGNER IN TERMS OF SUSTAINABILITY AND SOCIAL IMPACT?

Yes, I definitely feel like I have a responsibility as an emerging designer when it comes to sustainability and social impact. industry of the fashion ha faced Reviews by his fingerprint environmental and the working conditions under which many garments are produced.

As new designer, believe that is fundamental be aware of these problems and look for ways to address them.

This involves choosing sustainable materials, working with ethical suppliers, and considering the life cycle of each garment . I also strive to promote responsible and transparent production practices , So as promote a consumption further aware between consumers .

I also believe that fashion can be a platform to raise awareness about important social issues. Through my designs, I seek to count stories that highlight the diversity, the inclusion and the social justice . In short, I see my role not only as a fashion creator, but also as an agent of change that can contribute to a more sustainable and equitable future in this industry.

FASHION AND SKINCARE ARE INTERTWINED IN MANY ASPECTS, ESPECIALLY IN CAT SHOWS AND PHOTO SHOTS. HOW IMPORTANT IS SKIN CARE FOR YOU IN THE PROCESS OF CREATING AND PRESENTING A COLLECTION?

He careful of the fur is fundamental in he world of the fashion, already that well-cared for skin can enhance the beauty of clothes and makeup . On catwalks and photo shoots, the skin acts as a canvas on which the collection is presented.

Through my designs, I seek to tell stories that highlight diversity, inclusion and social justice.

HOW HAS YOUR EXPERIENCE BEEN COLLABORATING WITH OHMYKOKO IN THE PRESENTATION OF YOUR COLLECTION? DO YOU THINK THAT SKINCARE ADDED VALUE TO YOUR DESIGNS OR TO THE FINAL LOOK OF YOUR MODELS?

Collaborate with a brand of skincare as OhMyKoko ha been very beneficial. The combination of fashion and skin care created a look comprehensive that projection so much the clothes as the beauty natural of the models. This created a more cohesive and attractive result.

FOR PEOPLE WHO ADMIRE YOUR WORK AND WANT TO REFLECT THE STYLE OF YOUR COLLECTION IN THEIR EVERYDAY LIFE, WHAT ADVICE WOULD YOU GIVE THEM TO LOOK THEIR BEST VERSION OF THEMSELVES WITHOUT FORGETTING TO TAKE CARE OF THEIR SKIN?

For those who admire my work and want to reflect it in their daily lives, it is fundamental that find a balance between the fashion and he skin care.

A key tip that could help you look your best would be a skincare routine. Establishing a daily skincare routine is essential, especially if it is done with 100% vegan and natural products like those from OhMyKoko .

A fur good cared for is the base for any look.

IN YOUR RECENT EXPERIENCE WORKING WITH MAKEUP ARTISTS BACKSTAGE AT YOUR PRESENTATION, WHAT SKINCARE DETAILS OR ROUTINES DID YOU FIND ESSENTIAL TO ACHIEVE A PERFECT LOOK FOR THE CATWALK?

The details that me They seemed essential, was the application of your products for deep cleansing before applying makeup products. Preparing your skin with your moisturizing creams.

Collaborating with a skincare brand like OhMyKoko has been very beneficial. The combination of fashion and skincare created a comprehensive look that highlighted both the clothes and the natural beauty of the models.

WHAT ADVICE WOULD YOU GIVE TO THOSE WHO ARE STARTING OUT IN THE WORLD OF FASHION AND WANT TO FOLLOW THEIR PASSION BUT WITHOUT LEAVE ASIDE THEIR VALUES OF WELL-BEING AND SUSTAINABILITY?

My advice for those who are starting out in the world of fashion and keeping their values of welfare and sustainability is that HE focus in authenticity and creativity .

That they investigate, that they be constant, that they always fight for their dreams, that experience and be creative and that remember that each little step counts and that your passion can be a powerful force for change.

FINALLY, WHAT ARE YOUR NEXT PLANS? WHAT CAN WE EXPECT FROM GUSTAVO ARDÓN?

My next plans are to work on the mission of my brand, which is to turn it into a haute couture brand , to have a presence in different countries, can position it as a of the new promises of emerging fashion in Spain.

I have already started working on the next collection that will be presented. he year that comes, still No I can give details, but I'm I'm sure they'll love it.