Today, it is the most powerful moisturizing molecule we have.
This type of water sponge , naturally present in our body , ensures , among other things, that the skin remains juicy and young . However, with age, its production decreases , inexorably giving rise to sagging and the dreaded wrinkles .
Fortunately, all is not lost , and there, cosmetics play a very important role .
WHAT IS HYALURONIC ACID?
Hyaluronic acid or hyaluronate is a biomolecule that is part of the organism of living beings .
Its discovery took place in 1934 , in the eye of a cow, and it was in 1942 when it was used for the first time for commercial purposes . However, we had to wait until the 1970s for the first product for medical use to be created, specifically in ophthalmology .
Since then it has been widely used in medicine , from traumatology or dermatology , through sports medicine , veterinary medicine , fertility and of course, in plastic surgery , as part of wrinkle filling treatments . But where it is undoubtedly used the most, and where it is a true star ingredient , is in the cosmetics industry , where it began to be used in 1996 . And this is due to its enormous potential for maintaining the youth of the skin .
AS NECESSARY AS ELUSIVE
Hyaluronic acid is essential in our body , which is why it is naturally present in :
- Extracellular matrix
- cartilage and joints
- Tendons, ligaments
- Hair and scalp
More than 50% of the hyaluronic acid in our body is in the skin in high concentrations and distributed in the different layers. Thanks to it, the skin remains hydrated and elastic , in addition to promoting the formation of collagen and elastin .
It is estimated that every day our body loses a third of the 15 g that make up our hyaluronic acid reserves , and has to synthesize them again. But the problem comes with age, from the age of approximately 25, capital is lost , so that by the age of 40, half of the body's hyaluronic acid has already disappeared and by the age of 60, only 10% of the reserves remain . The result of this progressive disappearance is the loss of elasticity , firmness , hydration , smoothness ...
From approximately the age of 25, capital is lost, so that by the age of 40, half of the body's hyaluronic acid has already disappeared and by the age of 60, only 10% of the reserves remain.
HOW DOES THE BODY REPLENISH IT?
Our food sources of hyaluronic acid are animal cartilage and tendons. Logically, this means that the amount we provide in this way is very far from what our body would need to carry out its synthesis. Furthermore, there is another added problem, and that is that, since it is a very large molecule for our small intestine , it cannot digest it 100% .
Regarding the skin , hyaluronic acid applied topically, that is, through serum or creams , is a great ally to compensate and replace losses and deficiencies , balancing the natural synthesis of the skin .
Did you know that the half-life of endogenous (self) hyaluronic acid is about 48 hours? Therefore, it is essential to continually replenish it.
AN UNREPLACEABLE ASSET
- Fantastic capacity to retain water : up to 1000 times its weight! Hence, it allows maximum hydration in the desired areas. And thanks to that retention power, it provides smoothness and fleshiness.
- Great ability to fill wrinkles . This is why it should not be missing from a good, effective anti-aging formula, being able to penetrate the deepest layers of the skin.
- Gives volume to the skin .
- Corrects the signs of dehydration .
- Maintains flexibility and elasticity thanks to moisture retention.
BALANCE THE HYALURONIC ACID RESERVES IN YOUR SKIN
OhMyKoko's ULTRA-HYDRATING SERUM is an anti-aging and corrective formula specially developed to compensate for the effects of the natural loss of hyaluronic acid in the skin , helping to combat signs of aging such as wrinkles , sagging , lack of hydration and definition . Furthermore, among other ingredients, in its complete formula your skin will find probiotics and prebiotics that will promote the balance and health of its microbiota , making it more resistant to attacks from external harmful agents.
Result: the skin becomes more resistant to aging , external damage and hyperpigmentation , in addition to being deeply hydrated and minimizing the appearance of its pores .
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OhMyKoko is the first brand that defines itself as an activist for your skin
Our commitment to you is to offer you products free of:
SILICONES - PARABENS - PHENOXYETHANOL - SULPHATES - COLORANTS - MINERAL OILS - PEG - MICROPLASTICS - PETROLEUM DERIVATIVES - NANOMATERIALS - SYNTHETIC PERFUMES
and any other ingredients that are unnatural for your skin