Today, it is the most powerful moisturizing molecule we have.
This kind of water sponge , naturally present in our body, ensures, among other things, that the skin remains juicy and young. However, with age, its production decreases, inexorably leading to sagging and the dreaded wrinkles .
Fortunately, not all is lost, and cosmetics play a very important role in this regard.

WHAT IS HYALURONIC ACID?
Hyaluronic acid or hyaluronate is a biomolecule that is part of the organism of living beings .
It was discovered in 1934 in the eye of a cow and was first used commercially in 1942. However, it was not until the 1970s that the first product for medical use, specifically in ophthalmology , was created.
Since then, it has been widely used in medicine , from traumatology or dermatology, through to sports medicine, veterinary medicine, fertility and of course, in plastic surgery , as part of wrinkle filling treatments. But where it is most used without a doubt, and where it is a true star ingredient , is in the cosmetics industry , where it began to be used since 1996. And this is due to its enormous potential for maintaining the youthfulness of the skin .

WHY IS HYALURONIC ACID SO NECESSARY?
Hyaluronic acid is essential in our body , so it is naturally present in:
- Extracellular matrix
- cartilages and joints
- Tendons, ligaments
- Eyes
- Gums
- Hair and scalp
- Fur
More than 50% of the hyaluronic acid in our body is found in the skin in high concentrations and distributed in the different layers. Thanks to it, the skin stays hydrated and elastic , in addition to promoting the formation of collagen and elastin .
It is estimated that every day our body loses a third of the 15 g that make up our reserves of hyaluronic acid, and it has to synthesize them again. But the problem comes with age, from about the age of 25 onwards we start losing capital , so that by the age of 40 half of the hyaluronic acid in the body has already disappeared and by the age of 60 only 10% of the reserves remain . The result of this progressive disappearance is the loss of elasticity , firmness , hydration , smoothness …
From around the age of 25, capital is lost, so that by the age of 40, half of the body's hyaluronic acid has already disappeared and by the age of 60, only 10% of the reserves remain. |

HOW DOES THE BODY REPLENISH HYALURONIC ACID?
Our food sources of hyaluronic acid are the cartilage and tendons of animals . Logically, this means that the amount we provide through this route is far from what our body would need to carry out its synthesis. In addition, there is another added problem, and that is that, as it is a very large molecule for our small intestine , it cannot digest it 100% .
When it comes to the skin , hyaluronic acid applied topically, that is, through serum or creams , is a great ally to compensate and replenish losses and deficiencies , balancing the skin's natural synthesis .
Did you know that the half-life of endogenous (self) hyaluronic acid is about 48 hours? Therefore, it is essential to replenish it continuously. |
WHAT DOES HYALURONIC ACID DO TO THE SKIN ON YOUR FACE?
- Fantastic water retention capacity : up to 1000 times its weight! This allows for maximum hydration in the desired areas. And thanks to this retention power, it provides smoothness and plumpness.
- Great ability to fill wrinkles . This is why it should not be missing in a good anti-aging formula, being able to penetrate the deepest layers of the skin.
- Gives volume to the skin .
- Corrects the signs of dehydration .
- Maintains flexibility and elasticity thanks to moisture retention.

HOW TO USE HYALURONIC ACID ON THE FACE?
The cosmetic way to make the most of its power is with a serum. OhMyKoko's ULTRA-HYDRATING SERUM is an anti-aging and corrective formula specially developed to compensate for the effects of the natural loss of hyaluronic acid in the skin, helping to combat signs of aging such as wrinkles , sagging , lack of hydration and definition .
In addition to vegan hyaluronic acid, in its complete formula your skin will find plant probiotics and prebiotics that will promote the balance and health of its microbiota , making it more resistant to attacks from harmful external agents.
Result: the skin becomes more resistant to aging , external damage and hyperpigmentation , in addition to being deeply hydrated and minimizing the appearance of its pores .
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WHY CHOOSE OHMYKOKO?
At OhMyKoko we not only offer natural and vegan cosmetics, but we are also the first skin activist brand . Our products are formulated with high-quality natural ingredients, free of toxic chemicals , designed to take care of your skin and respect the environment.
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