Greenwashing is known as the fact of giving a brand, product or service a “green”, “natural” or environmentally responsible image, without it being truly true .
In short, it is pretending to be something that is not. Logically, this practice is considered deceptive and abusive , but it is more common than you think .
The term first appeared in the late 1980s , when a certain David Bellamy, botanist and television man, wrote an article in Sanity, a newspaper edited by the British NGO “Campaign for Nuclear Disarmament”.
In cosmetics it is very common to find products that are passed off as natural. It is logical! The population is increasingly concerned about using healthy ingredients that respect the balance of their skin and their body in general. On the other hand, no brand is going to highlight that its formula has ingredients from petroleum , to cite an example.
OhMyKoko is truly natural cosmetics , with no surprises in the ingredient list. For this reason, WE ARE THE 1ST ACTIVIST BRAND FOR YOUR SKIN and we offer you cosmetics without any ingredient that could alter its balance or your health.
And don't think that these "green marketing" strategies are only used in the cosmetics industry, they are present in all sectors (automotive, food, energy...), so it is a global problem that can only be combated with information . Below, we give you some tips to detect it.
Don't trust the color green
If there is a color that transports us to nature and the imagination of the natural , it is green in all its variants, and even brown in some cases. It is inevitable to see a container with these colors and not think about natural, ecological, sustainable, respectful of the environment...
Be careful with illustrations, photos or images
How many times have you stopped on the shelf of a store because the natural image of a product caught your attention? Not every time you see flowers, fruits or leaves you are looking at a natural product . Sometimes , a natural ingredient may even be represented whose presence is insignificant at the formulation level , or what is worse, is reproduced by synthetic perfumes.
Pay attention to the messages on the packaging
Sometimes , a claim may have the mission of hiding the presence of ingredients that are not entirely recommended . Therefore, we recommend that when you see messages like “without xx”, look at the INCIS or list of ingredients to make sure it really is a natural formula .
Read the labels carefully
Pay attention to the ingredients on the label. Many cosmetics focus their communication on one or several natural ingredients so that the consumer thinks that the entire product is natural. Sometimes , far from being truly natural, they even include substances that are not recommended due to their toxicity.
Among the ingredients that are not recommended and that would never be in a natural formula are:
- Petroleum derivatives (paraffin, Vaseline, silicones, mineral oils...),
- Synthetic perfumes
- Chemical solar filters
- Monoethanolamine (MEA), Diethanolamine (DEA) and Triethanolamine (TEA),
- Formaldehyde and formaldehyde releasers
In THIS POST you can delve deeper into the ingredients that should not be in your natural cosmetics.