Greenwashing is the act of giving a brand, product or service a “green”, “natural” or environmentally responsible image, without it actually being true .
In short, it is pretending to be something that is not true. Obviously, this practice is considered deceptive and abusive , but it is more common than you think .
The term first appeared in the late 1980s , when a certain David Bellamy, a botanist and television personality, wrote an article in Sanity, a journal published by the British NGO “Campaign for Nuclear Disarmament”.
In cosmetics, it is very common to find products that are passed off as natural. It is logical! The population is increasingly concerned about using healthy ingredients that respect the balance of their skin and body in general. On the other hand, no brand is going to highlight that its formula contains ingredients derived from petroleum , to cite an example.
OhMyKoko is truly natural cosmetics , with no surprises in the list of ingredients. For this reason, WE ARE THE 1ST ACTIVIST BRAND FOR YOUR SKIN and we offer you cosmetics without any ingredient that could alter its balance or that of your health.
And don't think that these "green marketing" strategies are only used in the cosmetics industry, they are present in all sectors (automotive, food, energy...), so it is a global problem that can only be combated with information . Below, we give you some tips to detect it.
JUST BECAUSE A COSMETIC USES THE COLOR GREEN DOESN'T MEAN IT'S NATURAL
If there is a colour that transports us to nature and the imaginary of the natural , it is green in all its variants, and even brown in some cases. It is inevitable to see a package with these colours and not think of natural, ecological, sustainable, environmentally friendly...
JUST BECAUSE A COSMETIC USES IMAGES OF PLANTS OR FLOWERS DOESN'T MEAN IT'S NATURAL
How many times have you stopped in front of a store because the natural image of a product caught your attention? Not every time you see flowers, fruit or leaves, you are looking at a natural product . Sometimes , a natural ingredient may even be represented, but its presence is insignificant in the formulation , or worse, it is reproduced through synthetic perfumes.
Pay attention to messages on cosmetic packaging
Sometimes , a claim may be intended to hide the presence of ingredients that are not entirely recommended . Therefore, we recommend that when you see messages such as “without xx”, you look at the INCIS or list of ingredients to make sure that it really is a natural formula .
READ THE LABELS CAREFULLY
Pay attention to the ingredients on the label. Many cosmetics focus their communication on one or more natural ingredients so that the consumer thinks that the entire product is natural. Sometimes , far from being truly natural, they include substances that are not recommended due to their toxicity.
Ingredients that are not recommended and would never be included in a natural formula include:
- Petroleum derivatives (paraffin, Vaseline, silicones, mineral oils…),
- Parabens
- Phenoxyethanol
- PEG
- Synthetic perfumes
- Phthalates,
- Chemical sun filters
- Monoethanolamine (MEA), Diethanolamine (DEA) and Triethanolamine (TEA),
- Formaldehyde and formaldehyde releasers
- Aluminum
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WHY CHOOSE OHMYKOKO?
At OhMyKoko we not only offer natural and vegan cosmetics, but we are also the first skin activist brand . Our products are formulated with high-quality natural ingredients, free of toxic chemicals , designed to take care of your skin and respect the environment.
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