Mujer aplicando sérum facial natural, representando una rutina de cuidado según el tipo de piel, tema del artículo de OhMyKoko.

How to choose the perfect serum for your skin type

Before you start: choose the ideal serum for your skin

Serum is one of the most powerful products in any facial routine. But did you know that choosing the right serum can completely transform the appearance and health of your skin?

At OhMyKoko , as the first skin activist brand , we focus on clean, natural, and effective formulas tailored to the true needs of each skin type.
If you're looking for balanced, glowing, and healthy skin, without toxic chemicals , this guide is for you.

Young woman applying serum to her face during her daily facial routine with natural and vegan products from OhMyKoko

👉 Are you interested in natural skincare? You'll love this.

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Why is it so important to choose your facial serum well?

The serum is a concentrated active ingredient that penetrates the deepest layers of the skin. It's an intensive treatment that works where other products can't.
Choosing the right serum for your skin type allows you to:

  • Achieve deep hydration.

  • Correct imbalances such as excess oil or dryness.

  • Treat spots, redness or signs of aging.

  • Soothe irritations and strengthen the skin barrier.

But not all serums are created equal . The difference lies in the active ingredients.

Woman applying facial serum with her hands as part of her natural and vegan OhMyKoko skincare routine

Natural ingredients that really make a difference

At OhMyKoko , we formulate our serums with natural, vegan, and highly effective ingredients.
We do not use silicones, synthetic perfumes or toxic ingredients.
Each active ingredient is selected to deliver real results , while respecting your skin and the planet.

Hyaluronic acid · Deep hydration

Able to retain up to 1000 times its weight in water, this ingredient plumps, softens, and improves skin elasticity.

Ideal for dry, dehydrated skin or skin with expression lines.
👉 Present in our Ultra-Hydrating Serum for Dry Skin .

OhMyKoko's ultra-hydrating serum for dry and dehydrated skin with hyaluronic acid and vegan probiotics, along with vegan, natural, and sensitive skin cosmetics seals, and a flower that symbolizes botanical care.

Niacinamide · Balance and protection

It regulates excess sebum, minimizes pores, and reduces inflammation. It also improves texture and protects against oxidative stress.

Perfect for oily, combination, sensitive or rosacea skin.
👉 Present in our Combination or Oily Skin Serum .

OhMyKoko's sebum-regulating serum with niacinamide for combination, oily, and rosacea skin, accompanied by vegan, non-toxic, and sensitive skin seals, and a flower that represents natural and vegan cosmetics.

Vegan Probiotics · Restoration and Defense

They strengthen the skin's microbiota and help reduce reactivity to external aggressions.
They restore the barrier function naturally.

Recommended for sensitive, altered or inflamed skin.
👉 Present in various formulas such as the Ultra-Hydrating Serum .

OhMyKoko's Vitamin C and Astaxanthin Serum to brighten skin and reduce dark spots, with natural, vegan, and sensitive skin ingredient seals, along with a flower as a symbol of conscious botanical cosmetics.

Vitamin C · Luminosity and firmness

Powerful antioxidant that evens skin tone, reduces dark spots, stimulates collagen, and protects against environmental damage.

Ideal for dull skin, with spots or signs of aging.
👉 Present in our It's Vitamin C Serum .

Natural seaweed, a source of antioxidant astaxanthin used in vegan and natural cosmetics to protect the skin from oxidative damage.

Astaxanthin · Antioxidant shield

It has up to 65 times more antioxidant power than vitamin C. It protects against photoaging, improves firmness, and soothes the skin.

Perfect for mature skin or skin exposed to the sun and pollution.
👉 Also present in our It's Vitamin C Serum .

Which serum should you choose according to your skin type?

Dry or dehydrated skin

You need intensive hydration that repairs the skin barrier.
Choose: Ultra-hydrating serum with hyaluronic acid and vegan probiotics.
💡 Provides comfort without clogging pores or increasing sweating.

Oily, combination, reactive or rosacea skin

Seeks balance, without drying or irritating.
Choose: Sebum-regulating serum with niacinamide.
🌿 Soothes, mattifies and refines skin texture.

Dull, blotchy, or aged skin

You need antioxidants that brighten and protect.
Choose: It's Vitamin C Serum with vitamin C and astaxanthin.
💥 Revitalizes, reduces spots and fights oxidative damage.

Woman applying facial serum with gentle movements, an essential step in a natural and vegan skincare routine for healthy, glowing skin.

How to apply the serum correctly?

  1. Cleanse your face with a gentle cleanser.

  2. Tone , if it's part of your routine.

  3. Apply 2 to 4 drops of serum to clean skin.

  4. Massage gently until completely absorbed.

  5. Finish with your usual facial cream.

💡 Ideally, apply it morning and night for visible results.

Do you want to consciously transform your facial routine?

At OhMyKoko we combine botanical science, innovation and respect for the skin .
Each formula is born from our activist philosophy: caring for your skin without compromising your health or that of the planet.

🟢 Natural and vegan cosmetics
🚫 No toxins or unnecessary ingredients
🌍 Clean, activist, and sustainable formulas

Did you enjoy this article? Read on:

📌 Dry or dehydrated skin? This serum is for you!
📌 Reactive skin and rosacea? Discover the best serum
📌 Vitamin C serum for glowing, blemish-free skin

👉 If you haven't already, download our free guide and start your routine with meaning.

Welcome banner with 11% off and free OhMyKoko natural and vegan skincare guide

Discover our natural beauty and health blog. Interviews, tips, and more at Your OhMyNews.

Image with the OhMyKoko logo and the slogan "Your skin, your revolution. Because what's missing also matters," accompanied by seals that highlight: no petroleum derivatives, no hormone disruptors, no nanomaterials, no synthetic dyes, no synthetic perfumes, no unnecessary chemicals. Activist, natural, and vegan cosmetics.

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